Mercato

Re-Launch Marketing Strategy for Mercato

Mercato is a boutique supermarket offering a curated selection of premium food and beverage products. Under new ownership, Mercato aimed to reposition itself as a go-to destination for quality, freshness, and upscale grocery shopping.

Our Role: Strategic Marketing for Re-Launch

We were engaged to develop and execute a marketing strategy that supported Mercato’s re-launch, increased awareness, and reintroduced the brand to its target audience.

Scope of Work:

• Marketing Strategy Development
  Crafted a comprehensive re-launch marketing plan tailored to the brand’s new vision and ownership goals, focused on community engagement and brand revitalization.

• Launch Communication
  Strategically communicated the re-opening across digital channels, emphasizing the unique product offering and refreshed customer experience.

• Social Media Campaigns
  Managed targeted social media campaigns to build anticipation, drive foot traffic, and generate buzz around the store’s opening.

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Below is a sample of our works